A national association of innovative & entrepreneurial
behavioral healthcare organizations
focused on the development of C-suite executives.

Why Does mhca's Room Block Seem to Fill So Quickly?

  • Why Does mhca's Room Block Seem to Fill So Quickly?
  • Why Can't mhca Just Get More Rooms Added to Our Block?


When mhca books a hotel for one of our conferences, we make a significant financial commitment. In negotiating the contract there are a number of variables. One of the first ones is selection of specific dates when we want to be at a particular property. Sometimes moving our preferred week forward or backward a bit on the calendar can produce significant savings. Thus while we do our best to rotate our conference weeks during the year so we don’t always fall on your Board meeting dates, at times it just makes fiscal sense to adjust our preferred week to take advantage of significant hotel concessions.

Industry “Talk”

Once we establish with the hotel the days we will be there, we then establish our room block. We provide the hotel with a count of the number of rooms we estimate individuals registering for our conference will use not only for the nights of the conference (typically Tuesday, Wednesday, Thursday) but also the weekends preceding the conference and following the conference. This becomes our room block. The size (value) of our room block drives further considerations by the hotel such as the number and size of meeting rooms available to us and the minimum we must spend on food and beverage (continental breakfasts, refreshments for breaks, evening receptions).

The larger our room block, the better our deal with the hotel. However should our group fail to fully occupy our room block, the hotel charges mhca an attrition penalty for each unused room night. We calculate our room block reservation totals by utilizing the historical data we have for previous conferences and then conservatively book our block. (Hotels also have access to our history!) Naturally, a good track record of appropriately occupying the rooms in our block strengthens our negotiating position.

By hotel/conference industry standards mhca’s number of sleeping rooms (our room block) does not justify the number of meeting rooms we want/need. This always creates a tension in our site negotiations.

So… what does all this mean to you?

Members can play a key role in helping mhca better manage and control our costs by doing some relatively simple things. Please:

  1. Register and stay at the conference hotel where we have reserved our block of rooms.

  2. Complete your hotel reservation before the published cut-off date. Reservations made after the cut-off date may not be able to take advantage of the negotiated discount rate for our block of rooms. Also late reservations may result in last minute and costly adjustments to other conference services (meeting room space, food and beverage needs).

  3. Reserve only the number of rooms you actually anticipate needing. Each room you reserve in our block removes one that could be reserved by another member.
  1. Contact Gena Matthews at mhca (850-942-4900) or This email address is being protected from spambots. You need JavaScript enabled to view it. to cancel a room rather than cancelling directly with the hotel. If you cancel a room by calling the hotel, the hotel usually returns the room to its general sales block instead of mhca's room block. Gena maintains a Wait List and will probably know of other members who could not get into our room block. This can be a win-win – mhca avoids an attrition charge and the other member gets a better deal on their room.

  2. Contact Gena if you are unable to access mhca’s room block and she may be able to help you get into the block.
It benefits us all for mhca to operate as efficiently and effectively as possible. Better controlling our conference expenses by just ensuring the registration and reservation processes are completed timely and accurately is a simple task that can have a significant impact. Thanks so much for your help!

About Us

mhca is a results-oriented organization that operates in a fast, flexible, and focused mode. We take pride in the purposeful and productive involvement and participation of our members. Because mhca is composed of members who share common visions and priorities, we are able to quickly determine our objectives, commit the necessary resources, and accomplish our goals.

Contact Us

1876 Eider Court, Suite A
Tallahassee, FL  32308
TEL:  (850) 942-4900
FAX:  (850) 942-0560